My Poster

Treatment - Party Poison

When Cara arrives at her new sixth form, all she wants to do is keep her head down and do well. At first she succeeds in this, but then she meets Kia. Kia is everything Cara isn't; confident, daring and rebellious. She flips Cara's world upside down, introducing her to things she had never dreamed of experiencing. It's time for Cara to choose, school, uni and work? Or the most fun of her life...

Product Research - Tormented Teaser Trailer

• The institutions are shown briefly in the same shot, this conveys the institutions are not the campaign point for this film.
• To reinforce this point the institutions are shown at the end of the trailer but are very small.
  
• 'Tormented. Coming May 22nd' is along the bottom of the screen throughout the whole trailer so that the audience are clear on when the film comes out.
• Dialogue is used in the first half of the trailer when there is less action but then the trailer becomes more fast-paced to engage the audience.
  
• The music in contrast to the action is quite slow-paced but is also eerie which is conventional of a slasher film.
• Reviews come up as title slates throughout the trailer putting the film in a positive light.
• 'A slasher film for the Skins generation' comes up telling the viewer the target audience of the film and also drawing in fans of slasher films, two separate fanbases.
• The website comes up at the end of the trailer suggesting that the film is aimed at a more technologically aware age group.

Product Research - The Box Teaser Trailer

• The institutions come up on the screen briefly, suggesting that the instituions are not the most important factor, but the star appeal is.





• Title slates are used instead of a voice-over as the characters are narrating the trailer through dialougue.



• Unlike a stereotypical teaser trailer, there is a specific release date.





• At the end of the trailer, there are fast-paced shots of actions to grab the audiences attention as up to that point the trailer has been quite slow-paced.





• The film website comes up at the end of the trailer to encourage the audience to go and research the film.

Product Research - 4.3.2.1. Teaser Trailer

• Dialogue is the first thing heard and it is engaging as it appears the character is addressing the audience

• There are numbers counting down from 30 suggesting that the trailer is building towards a point of optimum climax further intriguing the audience.
• There is a sound of a ticking clock which, coupled with the numbers, hints that running out of time will be a theme in the film.
• As the numbers decrease the sense of action gets higher keeping the audience engaged.
• There is also a sense of rivalry between the male and female characters as shots are juxtaposed.
• 'Coming Soon' is a vague release date creating a prolonged interest.
• It states 'Noel Clarke Presents' showing the director is as important as the film itself.

Audience Research.

To conduct my audience research, I used google documents.

To use google documents, you create an online survey, that looks like this.
I sent it out to people via Facebook messages, and all they had to do was click the link and my results appeared in a spreadsheet.
I then put all my data into charts so i could analyse it.

Are you male or female?

From this i can see that I will mostly be targeting females in my audience.

How old are you?The biggest percentage of my audience are either 17 or 18 years old, suggesting that is the age range I should target my film at.

What is your favourite genre of film?

As it is clear from the chart, comedy and romcom were the preferred genre of my audience. So i will have to incoperate aspects of these genre into my film. The least preferred genre was horror, so i will not put aspects of this into my products.

What do you think makes a good teaser trailer?

The people who i asked thought that the use of music and keeping the plot hidden, so in my teaser trailer i would make sure i used appropriate music and did not give away too much of the plot.

Do you read film magazines?

This tells me that my audience are not likely to look at a film magazine so i should use a different type of magazine to promote my film. The few people that did read film magazines read Empire, so i should take aspects from Empire magazine to engage my audience.

If no, what magazines do you read?As you can see, the main genre of magazine my audience is read are music magazines, and most stated that they read music magazines such as Rocksound and Kerrang! After seeing these results i have decided i will do some research into music magazines and incoperate some techniques used by them into my own magazine fromt cover.

What do you think makes a good film poster? My audience thought that film posters that are predominantly images and have a specific release date. So i will use these techniques on my film poster to make sure its effective.

Product Research - Empire Kill Bill

Product Research - Little White Lies

Product Research - Total Film

Product Research - 127 Hours Teaser Trailer

• The institutions are shown right at the beginning of the trailer, but in comparision a much longer time is spent on the build up to who the director is showing that the director is more important than the institutions.
• The music that is played throughout most of the trailer sounds like a ticking clock which suggests that time is an important factor in the film.
  
• There are many wide shots at the beginning of the trailer to establish setting and to show the character is independent.
  
• The text slate 'Takes you on a ride' comes up alongside the image of the man riding a bike, this is used as a pun and grabs the audience's interest.
  
• The trailer informs us that the film is based on a true story which would interest the audience as they will care about the character more because he is a real person.
  
• The music stops when the man falls down the crevice showing us that this is a pivotal moment. To reinforce this there is the use of slow motion on the man's face to show that he is startled.
  
• Finally the camera zooms out and pans over the deserted landscape showing to the audience how hopeless the situation is. This would entice the audience to go see the film to see how the movie pans out.
  

Product Research - Shank

• The main colours used are red, grey and black. Red and black are considered dangerous colours and grey as 'depressing'. This conveys the characters will go through threatening and unfortunate times during the film.
  
• In the 'A' of the title there is a silhouette of a man standing with his fists clenched as if he is ready to fight. This suggests the genre of the film.
• The main figures are a group of teenagers running towards the camera and they are portrayed photographically. The fact that they are running towards the camera makes them appear confrontational.
  
• The messages in the poster are both visual and verbal but the verbal message of '2015. The Gangs Have Taken Over' gives away more of the plot.
• The intended audience for this film would be older teens of both sexes as the film comes across as quite violent and there are both male and female characters shown on the poster.
  
• I think this poster would be moderately priced as it would involve computer graphics and photo shoots.
  
• The release date is large at the bottom of the poster along with the website. There is also information about the soundtrack as well as the names of the actors across the top.
  
• I think this is an effective poster as it has all the important information and also has a lot of smaller details to it which make the audience want to look closer.
  
• People may be discouraged from seeing this film as they may think it is too violent and encourages gang culture.
  

Product Research - Wild Child

• The main colours are pink and purple connoting that the film will focus around female issues and characters.
  
• The diamantés on the film title suggests cheap glamour and coupled with the girl in the foreground could suggest there is a character who is seen as a wannabe celebrity.
  
• The main figure is a blonde girl and she is represented photographically. The fact that the girl is the mian focus suggests that she is the most important.
• The messages in the photo are mainly photographic, conveying that the film does not have much depth.
• I think the intended audience for this film are young teenage girls,as the colours are very girly and the main characters are all teenage girls.
• I do not think this poster cost much to produce as it is just pictures super-imposed on a blank background.
• It is stated on the poster that the film is released in Summer 2008 and it also has the main stars name at the top of the poster.
• I think this poster is a bit too plain, and does not really incite any excitement. However, it does communicate all the key information effectively.
  

Product Research - Tormented Poster

• Main colours used are black and red. These are both sinister colours conveying that the film will have dark elements.
• the main figures are represented photgraphically. The main characters are lying over each other suggesting they are all closelt linked and key to the plot. However, the boy in the centre of the frame is the only one topless and using a direct mode of address portraying him as the most important.
• the message of the poster is conveyed equally through the use of image and words. The caption reads 'A New Class of Terror' telling the audience that the genre will be horror. The poster also has a quote proclaiming the film is 'A Slasher Movie For The Skins Generation' This would attract the attention of the target audience.
• From the quotation, it is clear that the target audience of this film is older teens (15-19)
• The production values for the poster are low as they do not use any special effects and the backdrop is simple.
  
• The poster has the release date and the classification of the film.
• I think that the poster is effective as it captures the audience's attention and the target audience is clear.