Product Research - Shank

• The main colours used are red, grey and black. Red and black are considered dangerous colours and grey as 'depressing'. This conveys the characters will go through threatening and unfortunate times during the film.
  
• In the 'A' of the title there is a silhouette of a man standing with his fists clenched as if he is ready to fight. This suggests the genre of the film.
• The main figures are a group of teenagers running towards the camera and they are portrayed photographically. The fact that they are running towards the camera makes them appear confrontational.
  
• The messages in the poster are both visual and verbal but the verbal message of '2015. The Gangs Have Taken Over' gives away more of the plot.
• The intended audience for this film would be older teens of both sexes as the film comes across as quite violent and there are both male and female characters shown on the poster.
  
• I think this poster would be moderately priced as it would involve computer graphics and photo shoots.
  
• The release date is large at the bottom of the poster along with the website. There is also information about the soundtrack as well as the names of the actors across the top.
  
• I think this is an effective poster as it has all the important information and also has a lot of smaller details to it which make the audience want to look closer.
  
• People may be discouraged from seeing this film as they may think it is too violent and encourages gang culture.