Product Research - 127 Hours Teaser Trailer

• The institutions are shown right at the beginning of the trailer, but in comparision a much longer time is spent on the build up to who the director is showing that the director is more important than the institutions.
• The music that is played throughout most of the trailer sounds like a ticking clock which suggests that time is an important factor in the film.
  
• There are many wide shots at the beginning of the trailer to establish setting and to show the character is independent.
  
• The text slate 'Takes you on a ride' comes up alongside the image of the man riding a bike, this is used as a pun and grabs the audience's interest.
  
• The trailer informs us that the film is based on a true story which would interest the audience as they will care about the character more because he is a real person.
  
• The music stops when the man falls down the crevice showing us that this is a pivotal moment. To reinforce this there is the use of slow motion on the man's face to show that he is startled.
  
• Finally the camera zooms out and pans over the deserted landscape showing to the audience how hopeless the situation is. This would entice the audience to go see the film to see how the movie pans out.