Product Research - The Box Teaser Trailer

• The institutions come up on the screen briefly, suggesting that the instituions are not the most important factor, but the star appeal is.





• Title slates are used instead of a voice-over as the characters are narrating the trailer through dialougue.



• Unlike a stereotypical teaser trailer, there is a specific release date.





• At the end of the trailer, there are fast-paced shots of actions to grab the audiences attention as up to that point the trailer has been quite slow-paced.





• The film website comes up at the end of the trailer to encourage the audience to go and research the film.